The Dream Gap:

Research shows that starting at age 5, many girls develop self-limiting beliefs based on their gender; this is called the dream gap. To help close the gap, Barbie launched You Can Be Anything – a first-of-its-kind series of inspiring, interactive, and educational content to inspire the next generation.

The continuation of the You Can Be Anything Series aimed to:

• Reach children aged 6-10, while engaging parentsInspire young girls

• Generate additional media and social buzz around the Barbie brand purpose

• Capitalize on the success of the initial four episodes

Episodes were hosted by Barbie herself, blending interactive discussions with kids and role models, exclusive Barbie-animated content, engaging activities, musical performances, interactive quizzes, and more.

Iconic role models such as Jane Goodall, Shonda Rhimes, Gloria Estefan, and Laurie Hernandez, to name just a few.

Metrics for the series to-date include:

• 13.5M view

• 270k hours of watch time

• 26M impressions

Reaction on social media has been overwhelmingly positive as we continue to raise awareness for the Dream Gap and the progress Barbie is making in empowering young girls. Messages of inspiration flooded in from around the world, including:

• “Thank you for making this show more about the world we live in and not just fluff. My 8-year-old is loving the show so far!

• “Thank you for including our daughters in conversations that are bigger than making cookies and fashion. My 9-year-old will be watching!”

• “Wish they had this when I was a little girl!”